Malau Out Loud

things and stuff (not necessarily mine)

April 10, 2013 at 7:00pm
102 notes
Reblogged from blakemasters

Peter Thiel’s CS183: Startup - Class 9 Notes Essay

blakemasters:

Here is an essay version of my class notes from Class 9 of CS183: Startup. Errors and omissions are my own. Credit for good stuff is Peter’s entirely. 

Class 9 Notes Essay—If You Build It, Will They Come?

 I. Definitions 

Distribution is something of a catchall term. It essentially refers to how you get a product out to consumers. More generally, it can refer to how you spread the message about your company. Compared to other components that people generally recognize are important, distribution gets the short shift. People understand that team, structure, and culture are important. Much energy is spent thinking about how to improve these pieces. Even things that are less widely understood—such as the idea that avoiding competition is usually better than competing—are discoverable and are often implemented in practice.

But for whatever reason, people do not get distribution. They tend to overlook it. It is the single topic whose importance people understand least. Even if you have an incredibly fantastic product, you still have to get it out to people. The engineering bias blinds people to this simple fact. The conventional thinking is that great products sell themselves; if you have great product, it will inevitably reach consumers. But nothing is further from the truth.

There are two closely related questions that are worth drilling down on. First is the simple question: how does one actually distribute a product? Second is the meta-level question: why is distribution so poorly understood? When you unpack these, you’ll find that the first question is underestimated or overlooked for the same reason that people fail to understand distribution itself.

The first thing to do is to dispel the belief that the best product always wins. There is a rich history of instances where the best product did not, in fact, win. Nikola Tesla invented the alternating current electrical supply system. It was, for a variety of reasons, technologically better than the direct current system that Thomas Edison developed. Tesla was the better scientist. But Edison was the better businessman, and he went on to start GE. Interestingly, Tesla later developed the idea of radio transmission. But Marconi took it from him and then won the Nobel Prize. Inspiration isn’t all that counts. The best product may not win. 

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May 3, 2012 at 10:30pm
0 notes

If Google can’t find the answer, then it’s not a question.

— @funnyorromance

March 14, 2012 at 1:14am
48,512 notes
Reblogged from thethingthatatefloyd
richoz:

Record Store

richoz:

Record Store

(Source: thethingthatatefloyd)

February 22, 2012 at 3:16am
1 note
It’s ok to celebrate life! :)

It’s ok to celebrate life! :)

3:11am
1,958 notes
Reblogged from 9gag
9gag:

Take my money! Take it!

9gag:

Take my money! Take it!

3:10am
174 notes
Reblogged from szymon
szymon:

5,016 egg cartons = tank by Stuart Murdoch

szymon:

5,016 egg cartons = tank by Stuart Murdoch

February 18, 2012 at 3:39am
1,433 notes
Reblogged from 9gag
9gag:

Vegas…

9gag:

Vegas…

December 19, 2011 at 3:31pm
101,673 notes
Reblogged from peetaah

I got bored at McDonald’s..

http://thatfunnyblog.tumblr.com/

(Source: peetaah, via rajasa)

October 9, 2011 at 5:47pm
5 notes
Steve Jobs, Eternal Flame.

Steve Jobs, Eternal Flame.

September 27, 2011 at 7:07pm
921 notes
Reblogged from 9gag
9gag:

awesomeness

9gag:

awesomeness

September 19, 2011 at 2:25pm
0 notes
Good life philosophy. Via @hermioneway.

Good life philosophy. Via @hermioneway.

September 16, 2011 at 1:16am
0 notes

Naughty baby... on Twitpic →

September 1, 2011 at 11:57pm
12 notes
Reblogged from bukubego
bukubego:

Karena sesungguhnya Microsoft Word adalah sebuah piranti lunak desain.

bukubego:

Karena sesungguhnya Microsoft Word adalah sebuah piranti lunak desain.

August 7, 2011 at 8:46pm
116 notes
Reblogged from szymon
szymon:

sweet meats by Jasmin Schuller

szymon:

sweet meats by Jasmin Schuller

June 9, 2011 at 3:44am
1 note
iCloud Venn Diagram

iCloud Venn Diagram